When creating a group, you need to focus on the group rules because it will help your members understand what is allowed and what is not.Ĭlearly stating this will help you manage and moderate conversations in the group. Group rules (This field is optional but recommended).Some fields that you are required to fill out include: Go to LinkedIn’s group section and click on “Create a group”.Īlternatively, click on the link below if you already have an account. STEP 2 CREATE A LINKEDIN GROUP Once the topic is chosen, the next thing you need to do is to create your LinkedIn group.Ĭreating a group on LinkedIn is as easy as filling out a form online. The conversations will be valuable to your prospects?.When you can do this, your visitors will connect with both the subject and your brand.įind some of the questions that can help you decide the theme of your group. Note, it doesn’t have to be about your brand all time, and people should join because they are interested in the topic, not just because you are a brand. STEP 1 CHOOSE A TOPIC THAT YOUR CUSTOMERS CAN RELATE TOįor your group to remain relevant and valuable to your prospects, it should be centred on a topic connected to your brand. In this article, we will look at how you can create a group, the tips you need to make it successful, and the benefits you stand to gain from having a group. It will not only increase engagements but promote better interaction among professionals.īeing consistent in your posts will help you build credibility over time. It should be used as a channel to share valuable content with your visitors. When creating a group, remember that it is not a place to flood advertisements concerning your business. It works best if you run a business-to-business (B2B) company. While some are there to build their brand, others are there to increase their industry knowledge.Ĭreating a group on LinkedIn will serve as a means of bringing your prospects together. There are several reasons that professionals sign up for LinkedIn. It will not only help connect you with your prospective clients, but it will also help you establish authentic relationships with your audience. As a brand, you must create and own an active LinkedIn group.

Linkedin groups to join